'Yo Elijo BBVA' (I choose BBVA) wins the 2013 Eikon de Oro gold award for Internal Communication

The goal of the campaign was to engage and include the employees in the transformation process as a way of making the company both the “best place to work” and “the best bank for customers”. This new approach encourages them to feel they are active participants who are entitled to take decisions and make choices. In order for them to “choose” the brand, the campaign was designed to highlight all the strengths “we can be proud of and which set us apart”.