Garanti BBVA shares its innovation strategy at MMA Impact Istanbul
BBVA’s Turkish bank recently participated in the Mobile Market Association’s Impact Istanbul event. Executive Vice President Didem Dinçer Başer represented the bank at the conference, where she discussed the transformational role of mobile technology and mobile marketing in the finance sector.
The MMA has 800 member companies from 50 different countries and is a pioneer in the field of mobile transformation. This year, it put the spotlight on shaping the future through mobile marketing and mobile transformation.
Garanti BBVA’s Executive Vice President participated in the panel discussion ‘Innovation Invasion by Turkish Banks,’ where she explained the bank’s innovation strategy.
Dinçer Başer emphasized that the bank considers innovation to be a far-reaching concept - one that is needed at every level of an organization. For Garanti BBVA, this means reinforcing innovation in every unit of the bank and prioritizing original ideas through its in-house Innovation Platform.
Garanti BBVA believes that the purpose of innovation is to create value for customers and improve their experience. To do so, the bank uses data and new technologies in an innovative manner - incorporating natural language and biometrics, for instance.
Garanti BBVA's Didem Dinçer Başer during her panel at 'Impact Istanbul'.
The bank also uses data to provide customers recommendations on mobile banking. One example of this is the new Garanti Stories feature. Inspired by the Stories feature on popular social networks, this feature was recently released to keep customers up to date and promote the bank’s products.
Looking to the future of the banking industry, Garanti BBVA’s Executive Vice President believes that acting as financial advisors for customers and looking out for their financial health will become the most important aspect of banking.