BBVA and El Celler de Can Roca announce the release of ‘Seeds for the Future’, their new documentary adventure about the extinction of foods

The piece starring Joan, Josep and Jordi Roca starts off by exploring the extinction of crop diversity: an alarming premise that the brothers discover in their most local and personal environment, and continue to discover in other parts of the world (sources such as the FAO report that approximately three quarters of all agricultural varieties have disappeared in the last century). As they analyze ways to protect biodiversity with international experts, the brothers will embark on a journey to try to safeguard their gastronomic memories and family legacy (a challenge connected to their mother, Montserrat Fontané, who has managed the Can Roca restaurant for more than fifty years).

The documentary ‘Seeds for the Future’ is part of the project under the same name that BBVA and El Celler de Can Roca launched to inspire global society to adopt healthy eating habits through gastronomy based on the principles of proximity, quality and localness. The project will show viewers how our habits related to the way we grow, cook, purchase or eat different foods have a major impact on our own health, as well as that of our planet and our cultural memory. This initiative is part of both organizations’ ‘Sustainable Gastronomy’ project, which seeks to guide people in their transition toward a more sustainable way of life and consumption.

“Cooking is a transformational tool that can create awareness, and it appeals to sustainability. With this project, we seek to showcase how food becomes a lever for change and further examine how it coexists alongside some of the most pressing environmental issues,” explained Joan Roca, chef and co-owner of El Celler de Can Roca with his brothers.

“Biodiversity is one of our main allies in the challenge of transitioning toward a more sustainable life. However, its loss threatens our environmental, social, financial and cultural wellbeing, and of course, our health. With ‘Seeds for the Future’, we want to tangibly show how all of our decisions today, in any field, can be the seed that ensures our wellbeing tomorrow,” concluded Antoni Ballabriga, Global Head of Responsible Business at BBVA.

‘Seeds for the Future’, produced by LLYC, will be available on https://www.bbva.com/ starting December 1st. Over the following weeks, viewers will be able to delve into the issues explored in the documentary using additional transmedia content from its stars (international chefs, scientists and other experts from organizations such as the FAO, Crop Trust, Slow Food and the IFAD) and on some of its main settings (from the Vegetable Germplasm Bank of Zaragoza to the Svalbard Global Seed Vault in Norway).