BBVA MX League

BBVA Mexico and Liga BBVA MX have just announced the signing of a three-year sponsorship agreement for the BBVA MX, BBVA MX Expansion and BBVA MX Women’s soccer leagues. The aim is to continue growing Mexican soccer, including players and teams alike, by promoting key virtues such as hard work, teamwork, tenacity, self-improvement and fair play, while also transmitting these values to fans.

In a year brimming with stellar sporting events, BBVA’s ambassadors and sponsored teams excelled. The Rio Games, the Copa America Centenario, the NBA, tennis and soccer tournaments are just some of the stages in which they proved their worth.

Soccer is one of the most popular sports in Mexico. Every weekend, more than nine million people watch 18 national league games on television. Over three million watch the Liga Bancomer MX and Ascensco Bancomer MX league games every week in the teams’ stadiums.