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BBVA has formally presented its new brand identity and logo, following the announcement to employees on the coming change two months ago. The unveiling underscores BBVA’s aim to deploy a unique value proposition and a consistent customer experience, which powered by technology and data will help customers in all their financial management.
Almost two months after BBVA relaunched and evolved its brand and logo, and initial results show the bank’s customers are delighted with the results.
It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.
Why a change now? When will I receive a card with the new logo? Will my local branch change? What new services will be offered in my country? Will I see changes in the mobile banking app? If you don't want to miss out on what the new BBVA brand offers you, keep reading.
BBVA’s new brand has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.
BBVA formally presented its new brand identity and logo, following the announcement to employees on the coming change two months ago.
As part of its digital transformation strategy, the BBVA Group recently introduced a new brand identity and logo that will be used in all countries where the bank has a presence.