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Javier Rodríguez Soler, Global Head of Sustainability and Corporate & Investment Banking (CIB), has been named to American Banker’s inaugural “50 Most Innovative People in Finance” list. The recognition highlights his leadership in accelerating BBVA’s transformation through the integration of artificial intelligence, advanced analytics and sustainability across the bank’s global operations. American Banker also recognized BBVA’s deployment of generative AI tools and continued investment in digital banking and sustainable finance solutions.
The AI Transformation area, which sits at the top level of the organization and will be led by Antonio Bravo combines the current Data area with critical technological capabilities to industrialize the creation, deployment and management of artificial intelligence (AI) agents across the organization. This evolution will accelerate the bank’s transformation and enable smarter, more proactive and highly personalized financial services for its customers.
Agorá has demonstrated the potential of blockchain and programmable technologies to improve the efficiency of international corporate payments while preserving the safety and integrity of the transactions. BBVA is participating in the project along with central banks and more than 40 international financial institutions. The project has validated the feasibility of conducting settlements across currencies and jurisdictions using tokenized central bank reserves and tokenized commercial bank deposits. In upcoming phases it will advance to real-value testing.
BBVA has announced its participation as a founding partner in the OpenAI Deployment Company, the new company launched by OpenAI, together with 18 leading investment firms, consultancies and system integrators. With a total investment of more than $4 billion, the OpenAI Deployment Company will provide services to facilitate the deployment of artificial intelligence across enterprise organizations.
BBVA has received The Banker’s award for Best Technology Bank in Western Europe, along with Best Bank-Fintech Partnership for its strategic agreement with OpenAI. These accolades from the Financial Times Group publication are a testament to the progress made in its artificial intelligence (AI) strategy, the launch of its new app, and its digital model for entering new markets such as Germany.
Artificial intelligence (AI) is already one of the main drivers of transformation in the financial sector and BBVA has been looking closely at how people incorporate it into their work. Training, new internal roles that promote its uptake, and a culture that encourages experimentation are some of the pillars of a strategy aimed at transforming how work is done across the organization.
BBVA’s Blue assistant, its new app known as Futura, and seven other AI-driven solutions from the Group have been recognized among the most innovative initiatives at The Innovators 2026 awards run by Global Finance. The publication also singled out Garanti BBVA Partners and AI Factory as leading financial innovation labs.
Germany is rapidly becoming one of the bank’s most important strategic growth markets in Europe. Since the launch of its digital retail bank in June 2025, BBVA has surpassed a six-figure customer base. Notably 90% of these customers have “activated, funded their accounts, and are actively using them,” Murat Kalkan, BBVA’s Global Head of Digital Banks, said today at FIBE in Berlin. That strong early confidence is further underscored by the fact that 23% (as of early 2026) of BBVA’s customers in Germany hold more than €100,000 with the bank. Kalkan emphasized that BBVA’s ambition is to become a genuine primary banking alternative for German customers.
In recent years, Europe has been busy developing one of the world’s most ambitious digital regulatory frameworks, covering matters such as data protection and sharing, artificial intelligence (AI), and operational resilience. The result is a robust framework, but also one that is complex and, at times, fragmented. However, since 2023—with the rise in popularity of tools such as ChatGPT—and amid heightened geopolitical tensions, there has been mounting criticism of an approach that is sometimes seen as overly regulatory and as one of the causes of the EU’s technological gap relative to other regions.
AI that Creates Automated Presentations and Documents Wins the Internal Competition, BBVA Bot Talent
The BBVA Bot Talent competition, through which the bank promotes AI adoption across the organization, received 315 proposals from over 1,200 employees in its second edition. The six finalists presented solutions ranging from risk analysis and customer extortion detection to the translation of financial content into indigenous languages and meeting optimization. The winning project, PresentAltor, automates corporate content creation in seconds, helping to reduce manual tasks and enhance team efficiency.
Responsible AI is not only a matter of rules or governance. It is also a technical challenge. That was one of the main messages from Clara Higuera, BBVA’s Responsible AI Lead, at QCon London, a leading international conference for engineers, software architects, and technology leaders. Her talk focused on how to turn concepts such as fairness, transparency, and security into methods, metrics, and controls that can be applied throughout the AI development lifecycle.
Garanti BBVA recently launched ‘My Family,’ a new section on its Garanti BBVA Mobile app that lets parents manage their children’s finances on a single screen. This all-in-one solution features expense-tracking, educational content and financial products, such as checking accounts, savings accounts, Türkiye’s Individual Pension System (BES) and cards.
BBVA has created an artificial intelligence assistant with ChatGPT Enterprise to support data analysis at Internal Audit, from validating and designing tests to interpreting results. The solution—always with a human overseeing it—enables more consistent use of analytics and is expected to increase productivity by around 10% in audits that call for large-scale data analysis. It also reduces manual and repetitive tasks and frees up time for activities where human professional judgment is essential, such as analyzing anomalies and assessing risks.
BBVA Spark has granted €4 million in financing to TaxDown, a fintech specialized in digital taxation in Spain with a presence in Latin America. The operation will accelerate the company’s growth, the development of new AI-based solutions and the expansion of its technological team. This financing benefits from the support of the European Union – NextGenerationEU and the European Investment Fund, with with Spain supporting the program through the InvestEU State compartment.
BBVA is making its conversational application available to ChatGPT users, allowing them to directly access information about the bank’s products and services in Italy and Germany right from the assistant. BBVA is one of the first financial companies to offer its own app within ChatGPT, one of the most widely used conversational assistants in the world.
For years, discussions around artificial intelligence in business have focused on the technology itself: which models to use, which tools to deploy, and which use cases to prioritize. In many organizations, that stage is largely behind us. AI is now part of everyday operations across multiple functions. As a result, the real challenge has shifted.
The BBVA Foundation Frontiers of Knowledge Award in Information and Communication Technologies has gone in this eighteenth edition to engineers Joan Daemen and Vincent Rijmen for designing the cryptographic technologies that “underpin today’s digital age,” in the words of the committee, protecting the security of “millions of connected devices worldwide.”
The financing, closed at the end of 2025, aims to support the scaling of Lanes & Planes, the leading provider of digital solutions for mid-market business travel and expense management. The facility will serve to finance the company's growth. This financing partially benefits from the support of the European Union and the European Investment Fund (EIF) under the InvestEU program.
Garanti BBVA completely reshaped digital banking in 2025. With generative artificial intelligence at the heart of its digital strategy, the bank has evolved the user experience, making it more intuitive, more personalized and smarter. Garanti BBVA Mobile has transformed the banking experience by seamlessly integrating into millions of customers’ daily lives.
In 2025, BBVA successfully completed the global rollout of ADA, its new data and artificial intelligence platform. This technological foundation is key in enabling the bank to offer clients more agile, personalized, and efficient services. Over the course of the year, ADA also received recognition from numerous international organizations operating in the financial and technology sectors.
BBVA’s Turkish unit has introduced a new tool on its Garanti BBVA Mobile app to help customers manage their personal finances, improve their financial health and plan for the future. ‘My Credit Coach’ provides an overview of each customer’s financial situation based on their banking history and offers personalized recommendations.
BBVA has rolled out a roadmap, known as ‘The Eight,’ aimed at ramping up the use of artificial intelligence (AI) to evolve the way the bank interacts with customers, manages risk, automates processes, and strengthens its technological capabilities. This decisive step forward in its transformation will enable the bank to radically improve its range of products and services through innovation and to structurally enhance its ways of working to boost value creation.
Image: Antonio Bravo, Head of Data at BBVA
BBVA’s digital banks in Europe are exploring what could become the first banking app in the world natively integrated within ChatGPT, marking a bold step forward in how financial services integrate with conversational AI. This demonstration shows how people will be able to discover BBVA’s products and services in Italy and Germany through a dedicated BBVA app built directly into OpenAI’s conversational assistant.
Shares, artwork, real estate… in fact pretty much any asset, can now have a digital twin. Tokenization is reshaping investments by making it possible to split tangible, real-world assets into tokens that can be bought or sold in a matter of seconds, with the utmost transparency and with no intermediaries. So what are the steps involved in turning tangible value from the physical world into its digital counterpart?
Just over a year ago, BBVA created its Digital Banks unit, led by Murat Kalkan, an executive with a strong background in diverse retail banking businesses at BBVA, to drive the bank’s push into new markets with a fully digital model.
BBVA has secured a place among the world's leading digital banks, according to Euromoney’s latest report, ‘The World’s Best Digital Banks.' The study evaluated more than 300 institutions globally, placing BBVA in the leadership category alongside digital-native rivals such as Revolut, Nubank, and Singapore-based DBS.