As part of its commitment to sustainability, BBVA has become the first institution in Argentina to launch recycled plastic cards, 85.5 percent made of PVC (polyvinyl chloride), produced from recycled plastic.
BBVA Argentina
BBVA Argentina
Within the framework of its Global Eco-efficiency Plan 2016-2020, BBVA recently signed an agreement in Argentina to buy electricity from wind farms, a clean source of electricity that uses wind turbines to transform wind energy into electric power.
The award underscores the role that the Group is playing, spearheading the digital transformation process of the region’s financial sector by rolling out, on an ongoing basis, innovative products and services that seek to bring the age of opportunity to everyone. The publication also recognized BBVA as the best digital bank in Spain in the Corporate/Institutional category.
On Saturday, March 30th, the world came together to celebrate Earth Hour, an initiative promoted by the Worldwide Fund for Nature (WWF). Entire cities went dark for an hour to raise awareness and urge people to join the global movement in support of the environment and the protection of the planet. BBVA’s HQ in Spain - Ciudad BBVA – as well as other corporate buildings and headquarters in other countries, including Mexico, the U.S., Colombia, Peru, Uruguay or Argentina, also showcased their commitment to sustainability and the fight against climate change.
Buenos Aires is currently welcoming the annual summit of the B20, or Business 20, as part of the Argentinian presidency of the G20 in 2018. Over 1,500 representatives of the business community have gathered in the Argentine capital to put forward their recommendations to the world’s main leaders.
Financial education specialists are gathering in Buenos Aires to celebrate EduFin Summit 2018, a forum that seeks to foster debate on the industry’s biggest challenges. BBVA’s Center for Financial Education and Capability has organized the second edition of this global event, which this year has a special focus on the United Nations Sustainable Development Goals (SDG). Over the course of two days, representatives of the public sector, the corporate world and educational institutions will share data and insights into their success stories in financial inclusion and education.
A traditional debate that ensues when banks are expanding internationally revolves around whether it is preferable to run branch offices or set up subsidiaries. Subsidiaries are associated with decentralized models where banks adapt to the local environment, both from a business and regulatory point of view. The model that uses branches characterizes banks with a more centralized structure, where decisions are made by the parent company.
According to BBVA Research’s Latin America Economic Outlook report for the second quarter of 2018, the region’s positive trends of recent years are set to continue, with GDP growth forecasted at 1.4% for 2018 and 2.5% for 2019. However, BBVA’s study service has downgraded its 2018 growth forecast for the region by three tenths.
Big data and data science have become disciplines increasingly in demand in the labor market, serving as tools of great value in training the youngest professionals. With the technological future for the region looking promising, students in Latin America are increasingly engaged in training in these areas and finding out how to apply them to real life.
Financial education is key to guaranteeing a sustainable and inclusive economy, creating an era of opportunity through digital transformation, asserts BBVA's Executive Director responsible for Global Economics, Regulation & Public Affairs, José Manuel González-Páramo.
Economic activity in Latin America has been invigorated in recent months, in line with the recovery of confidence among families and businesses and a more favorable external context. In its Latin America Economic Outlook for first quarter 2018, BBVA Research forecasts that the region’s growth will increase from 1.1% in 2017 to 1.7% in 2018 and 2.5% in 2019.
BBVA continued leading the way to innovation in Latin America during 2017, becoming the region’s digital bank par excellence. That distinction was confirmed by Global Finance magazine, which judged BBVA’s mobile banking app to be the best in Latin America. BBVA’s local franchises in the region have set the pace in the development of products and services which, just as in the case of mobile banking, aim to make their customers’ lives easier and deliver on the Group’s intent to bring the age of opportunity to everyone.
Argentina’s small and medium sized enterprises, despite being pummeled by taxes and struggling to access credit, managed to survive the collapse of consumption. Now, they are gearing up to capitalize on the improving economic outlook, thanks to the lending and tax measures that the government will roll out in short to encourage them to invest. Four our of every 10 companies say they intend to do so.
Fans of both Boca Juniors and River Plate, Argentina´s premier soccer teams, can see the BBVA Francés logo on the jerseys of their favorite players. Music lovers, meanwhile, will find the bank sponsors tours by stars of yesterday and today, from Iron Maiden to Katy Perry.
For new digital institutions, electronic payments, granting loans and accepting deposits are some of the biggest challenges of the technological transformation being promoted by the Central Bank of Argentina.
Once again, the Argentine economy faces critical decisions to avoid a new downturn and take the path to more sustainable growth. Markets are keeping a close eye on the post-electoral roadmap outlined by the administration of President Mauricio Macri.
The outlook for Argentina’s economy in 2018 remains optimistic, with GDP expected to expand by nearly 3% for the second consecutive year. However, achieving sustained growth and attracting international investment will depend, not just on stable macro indicators, but on long-lasting structural reforms. While the initial signs of economic recovery became apparent in the second half of 2016, it wasn’t until mid-2017 that growth rates began to pick up across most industries.
BBVA Francés is fully immersed in its transformation to digital banking. This year, the bank moved into a modern tower in Buenos Aires, where it is growing as a company, both culturally and in terms of teamwork. Customer experience is setting the pace of change towards a mobile future. For CEO Martín Zarich, the customer experience sets the pace towards a changeable future. In his opinion: "the moment is now, not in five years' time".
For Argentina, assuming the presidency of the G20 is a great challenge and commitment, but also a great opportunity. Indeed, after years during which the doors to international finance have remained closed to Argentina, the country is making significant strides to reclaim its spot as Latin America’s third-largest economy.
In a context of increasing competition, marked by the arrival of new players such as digital banks and fintech startups, local banks are rushing to adjust. Digital transformation hasn’t caught Argentina’s financial institutions by surprise, however: they’re ready to invest in creating a better user experience.
In April 2010, when smartphone penetration was still very low in Argentina, BBVA Francés launched an innovative communication channel to be closer to its customers. FrancésGo was the first mobile channel in the financial sector. It allowed customers to obtain information about BBVA Francés card promotions by text message (SMS that all types of devices could receive), segmented by area, type and brand. At the time, customers had to send the word “GO” to a four-digit number. And that's how it all started.
The oldest private domestic bank in Argentina and one of the leaders in Latin America, BBVA Francés on October 14 marked its 130th year in operation and its 21st year as part of the BBVA Group. In the course of its history, BBVA Francés has gone from being a 20th century “temple of money,” to a powerhouse of digital banking in the Argentina of the 21st century.
Argentina, Peru, Colombia and Chile are examples of BBVA’s commitment to digitization and to offering the most advanced services for customers in the all markets where the bank operates. Chatbots, online investment funds and corporate leasing functions are all evidence of the bank’s progress in Latin America.
Argentina and Brazil are finally pulling out of recession and driving the economic growth in Latin America as a whole this year, despite the slowdown in other countries in the region. According to BBVA Resarch’s ‘Latin America Economic Outlook’ Q3 report, the region will grow 0.8% in 2017 and 1.7% in 2018.
BBVA Frances has completed a capital increase of 75.8 million shares, including 66 million ordinary sares, and the remainder in shares offered to investment banks through a greenshoe option. At closing market prices, the transaction was valued at $400 million. The BBVA Group affiliate will use the transaction to support the bank’s growth, taking advantage of the improved outlook for Argentina´s economy and financial system.
In 2018, Argentine will preside over the G20, the forum representing the 20 largest economies in the world. In the lead-up to its presidency, Argentina’s priorities are very much present this week at the Euroamerica Foundation in Buenos Aires. BBVA Executive Director José Manuel González-Páramo will participate in the meeting.
Argentina is facing the great challenge and opportunity of making progress in a digital financial inclusion process that is key for inclusive economic growth, says BBVA Executive Director José Manuel González-Páramo.
The economic slowdown in Latin America will come to an end this year, with a 1.1% growth rate in the region. Forecasts by BBVA Research estimate that in 2018, the region´s economy will continue to recover, with GDP expanding at the rate of 1.8%. This is still well below its potential, which is estimated at close to 3%.
BBVA Francés officially opened its new corporate headquarters in Buenos Aires. The tower is the tallest building in the Catalinas I and II complex and is located in Retiro – one of the best neighborhoods in the capital, next to the financial district and Puerto Madero. “We reconfirm our long-term commitment to Argentina with the opening of the tower today because we believe in the Argentine people and in their future,” BBVA’s Global Executive Chairman said at the ceremony in Buenos Aires. Francisco González met with the country’s President, Mauricio Macri, earlier at the Casa Rosada.
After the positive surprise of growth in Q3 2016 (+2% y-o-y) and the developments that took place in the final months of the year, we expect GDP for 2016, which will be disclosed in May, to close at about 1.2%, finally pulling out of the stagnation of recent years, and leaving a positive momentum for 2017.
After a years of steep deterioration, Uruguay has managed to partially recover some of the ground lost after a historic fall in productivity. Despite this, a person working in Uruguay today reaches an average productivity slightly above 40% of the level they would achieve working in an advanced economy. How is this possible? What can be done? This paper sets out a potential explanation and suggests a line of action for further progress.
Financial and commercial services
BBVA South America: a close-knit team creating amazing customer experiences
Five global teams from BBVA Customer Solutions and five local teams from BBVA in South America. A total of 10 teams met in Dallas (Texas) with a common goal in mind: connecting around shared projects to ensure that BBVA capitalizes on global capacities to create amazing customer experiences. That was BBVA South America’s Global Week in Dallas.
South America’s GDP will recover in 2017 after four years of economic slowdown, while Mexico will bear the impact of the uncertainty surrounding US policies, which is likely to hinder its growth prospects. These are the key conclusions of BBVA Research's Latin America Outlook Q1 2017 report.
After two consecutive years of contraction, Latin America will be able to post positive growth figures in 2017, between 1.2% and 1.3%, according to projections by BBVA Research, the International Monetary Fund (IMF) and the World Bank .
Communication,marketing and advertising
"The new tagline invites people and companies to pursue and identify the opportunities this era brings"
Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.
BBVA has a new tagline: Creating Opportunities. The bank will start using it in February and it will be progressively introduced in all countries, all communications to customers and all of BBVA’s printed and digital materials. BBVA’s new tagline sums up the bank’s purpose, launched a few months ago: “To bring the age of opportunity to everyone”
The 2017 business year will mark a turning point for Latin American economies, with an estimate growth of 1.3% for the region as a whole, compared to a 1.3% dip in 2016. This is what emerges from BBVA Research’s 4th Quarter Latin America Outlook report. The recovery, however, will be gradual and the region will remain well below potential growth, about 3%.
The day after Thanksgiving, or the last Friday of November, is celebrated nearly all over the world as Black Friday, the day that marks the first day of Christmas shopping. Over the years, with the arrival of new technologies, sales have been extended to Monday, known as Cyber Monday when discounts are offered for online shoppers.
Millenials have become the true engine of Latin America’s society. Not only in economic terms, but also in political and social aspects. They have witnessed the comeback of one of the most powerful regions in the world, and have been granted access to far greater technological resources than they would’ve ever imagined.