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Life and Culture

Life and Culture

Based on a quick online search, you might think building a professional brand is a simple three-step process involving social media of some kind. The fact is, a professional brand is nothing more than a good, old-fashioned reputation. And whether you deliberately created it or not, you already have one.

 

Mugaritz celebrates its 20th anniversary, welcoming a special guest. For five weeks, Chef Andoni Luis Aduriz hosted the winner of the 50 Best BBVA Scholarship in his kitchen. The Taiwanese native, Jessie Liu, used her time in this gastronomic spot to soak up all she could from the team at Muguritz. Now, she will complete her training at Atelier Crenn in San Francisco for the second part of the scholarship.