Close panel

Close panel

Close panel

Close panel

Life and Culture

Life and Culture

The Roca brothers are having a very hectic time. Their normally frenetic life has been further intensified by several social projects. These projects include creating a foundation, meeting with vulnerable female entrepreneurs in Chile and the 2016 BBVA-El Celler de Can Roca Tour through London, Hong Kong, Phoenix, San Francisco and Santiago de Chile.

Apollo 11 was a milestone for solving complex problems. Hence the name moonshots: projects that propose radical ideas for tackling major problems by using futuristic technology. Their capacity for innovation has just started.

You can't reach the top without effort, hard work, and passion. And these are precisely the values that have been championed by the team at El Celler de Can Roca for the last 30 years. Ever since Joan and Josep Roca opened their own restaurant alongside their parents' eatery in August 1986, they have not ceased in their pursuit of excellence and their total commitment to what they do: delivering a unique experience to everyone who takes a seat at one of their tables.

So many things have happened that it seemed like an eternity when we got back on the road for the great summer that was approaching. Unfortunately, my health started playing dirty tricks on me again and I couldn't compete in Montreal. Actually, I was eager to play because the previous week we had trained very hard, both physically and on the court, in Los Angeles and I was ready. But I couldn't, I just couldn't.

The BBVA-El Celler de Can Roca tour has touched down for the first time in Asia, with a week of events in Hong Kong. Wine-tasting, cooking and pastry-making masterclasses and a series of dinners in the Hotel Peninsula in this international setting have once again served to enhance the reputation of Joan, Josep and Jordi Roca.

Almost 1.2 billion people – one out of every seven people in the planet – traveled abroad in 2015. And 37% of these international tourists chose their vacations based on the cultural offering of the country of destination: monuments, museums, festivals and folklore compete with the beaches and the sun over a business that moves billions of dollars every year.