Almost two months after BBVA relaunched and evolved its brand and logo, and initial results show the bank’s customers are delighted with the results.
Innovation
Innovation
Garanti BBVA's data center, formerly located in Istanbul's Güneşli district, has moved to an Uptime Institute Tier IV certified building in Pendik, also in Istanbul.
Behavioral economics, the study of human behavior regarding decision making, is the latest field of study BBVA is using to improve customer experience and simplify banking for its customers.
Atom bank, the UK’s first bank built exclusively for mobile and the UK’s most trusted bank on Trustpilot, has raised £50m in a fundraising round with participation from BBVA, Toscafund, Woodford Patient Capital Trust and funds advised by Perscitus LLP.
For Professor Kevin Warwick, a cybernetics expert and Emeritus Professor at Coventry and Reading Universities, the future of humans is literally tied to artificial intelligence, with technologies that will allow us to link our brains to machines to augment our physical and mental abilities. He recently sat down for an interview with OpenMind, BBVA's knowledge community, to share some of his insights into this fascinating topic.
For more than 20 years Garanti BBVA has been investing in technology in order to ensure a personalized and simplified digital experience in every new product or service it offers its customers and clients. In collaboration with Google, the bank recently launched a 'Universal App Campaign,' aiming to increase the number of interactions in the Garanti BBVA Mobile app and to encourage customers to use the bank’s digital channels for their banking transactions.
Some organizations foment innovation in the contexts that dictate the present. But innovation is intimately tied to the future and variations of the future. Thus, inspiring creativity is also offering ideas about what is possible and forthcoming. Perhaps this is the key to true realism.
The growth in usage in mobile banking across BBVA is continuing at pace, as new statistics from BBVA today show.
We humans have a history of finding faster, simpler, more efficient ways of doing things. Over time, we’ve sped up every process from building a car to ordering a pizza online. So it’s really no surprise that we’ve also established thought processes to help us wade through all the information we encounter and make decisions more quickly.
Garanti BBVA's Mobile app is a good example of how the bank is making its customers' lives easier. All these efforts contribute to the bank’s customer-centric focus by ensuring that its tailor-made services are available – any time and any place – to both its individual and corporate customers.