Carlos Torres Vila: "Digital customers have more interactions with us, are more satisfied and loyal"
BBVA CEO Carlos Torres Vila said this morning in Mexico that "digitization is having a huge impact on customer satisfaction,” resulting in higher levels of engagement. "Digitization is helping customers interact more with us, and they are more satisfied and loyal. This new way of interacting is a powerful lever that is transforming our value proposal, allowing us to help our clients with their lives and businesses in a deeper way,” he added.