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Innovation

Innovation

The world changes constantly. Businesses and companies are evolving in the digital landscape, creating new ecosystems based on groundbreaking ways of looking at the world. The generational shift, from non-native to digital natives, is breaking free from established paradigms, promoting new ideas based on a new approach, focusing on ideas and creativity, on co-creation. Today, in a world where borders have faded, businesses are designed to generate a global impact through technology.

Soacha in Colombia receives 20-60 new families a week that are fleeing from the armed conflict that torments the country. In this context, the support of Bancamía (the entity of BBVA Microfinance Foundation in Colombia) to small entrepreneurs plays a key role in the area’s economic development. Francisco González, Chairman and CEO of BBVA, visited three of these small businesses and saw their work first hand.

‘Internet of me’, the trend towards content specialization based on user profiles, is becoming a pivotal strategy on which forward-looking companies are focusing. We analyze the current status, growth prospects, the reasons why it is becoming such a big issue and its connections with blooming technology trends.