Mobile banking apps tend to top the rankings  on the two largest application store platforms. However, there is always the occasional surprise.

Chatbots enable us to buy products through instant messaging applications, which improves the user's experience.

Leticia Gasca is a guru who wants to tell the more adventurous the truths about the entrepreneurship scene. It's not all about smiles, closed deals and instant income, and this is why she founded Fuckup Nights, a movement that encourages entrepreneurs to talk about their failures. Gasca is one of the 33 innovators featured in the ebook Hablan los protagonistas ( The key players speak).

Julián Fiérrez is a senior lecturer at the Escuela Politécnica Superior and a member of the ATVS - Biometric Recognition Group at the Autónoma University in Madrid. A graduate in Communications Engineering from the Madrid Polytechnic University, he obtained his doctorate in 2006 with the Extraordinary Prize, and was a Marie Curie post-doctoral fellow at Michigan State University between 2007 and 2009. He has just received the 2015 Miguel Catalán Award for researchers aged under 40.

Innotribe Startup Challenge Latin America is part of the SWIFT Latin America Regional Conference (LARC), which will take place in Mexico City on 28 and 29 June, for the purpose of recognizing local startups focused on financial technology.

The experts highlight the importance of professional sales specialists to ensure the successful evolution of startups. Specialists in digital marketing is the profile most in demand by startups.

Emilio Martínez, CEO of Agnitio, the company specializing in voice biometric systems, highlights the benefits of "voiceprints" for personal authentication.

To complete this project, Mark Zuckerberg's company has decided to capture high- resolution satellite images and use a machine that maps and takes photos of all houses on the planet.

Big Data is once again the hot topic of Barcelona’s Mobile World Congress. The challenge no longer lies in how to analyze vast amounts of data to give us a global view of society, but how to convert this information into user experiences.

Projects such as an application for moving violations or a digital map of microbus routes –previously non-existent– are just two of the innovative projects handled by Gabriella Gómez Mont, founder and director of the Laboratorio para la Ciudad (Laboratory for the City), along with other organizations, to improve the lives of the capital's residents. She is one of the 33 innovators in the  ebook Hablan los protagonistas.