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Innovation

Innovation

At BBVA, we are undergoing a technological revolution that is transforming our software development process. In mid-2021, we launched Horizon, a global initiative aimed at overhauling our digital channels, particularly in the enterprise sector, and enhancing the scalability of our technological platforms to meet the increasing demands for customer interaction. The primary goal is to foster global unity by creating unique technical solutions that can be implemented across multiple countries. This approach optimizes our efforts, speeds up delivery times, and provides us with a competitive edge in an industry where economies of scale are crucial. Additionally, this project has enabled us to adopt a new strategy for executing global programs by forming geographically diverse teams across different countries.

The Global Startup Awards (GSA), one of the most prestigious events for independent startups, will be held in Türkiye for the first time on September 24-25. With Garanti BBVA as the lead sponsor, GSA aims to recognize innovative startups in the Turkish entrepreneurship ecosystem, while bringing together a large community of entrepreneurs, investors, VCs, thought leaders, industry benchmarks, ecosystem partners, and other key stakeholders.

Garanti BBVA continues to make life easier for its customers with Garanti BBVA Mobile: with more than 15.5 million active users, it is the most widely used private-sector banking app in Türkiye. App usage has risen fivefold over the past five years, and in the first half of 2024 topped 2.7 billion logins, making for a monthly average of 450 million visits, while completed transactions increased by 25 percent to almost 800 million.

BBVA’s AI Factory, a center dedicated to developing artificial intelligence (AI) solutions, expands to Mexico and Türkiye in order to create products globally and leverage knowledge across the Group. With these new centers, BBVA aims to accelerate the adoption of AI-based solutions to improve customer experience and optimize internal processes. In addition, the bank has hired 230 AI experts, doubling the headcount of these ‘factories’ to more than 400 professionals.

David Puente has been heading up Client Solutions at BBVA for five years. It is an area which, in his words, “drives growth and innovation” at BBVA. He is tasked with developing the value proposition for private and corporate clients, as well as non-clients. His remit includes overall product design, customer experience, relationship and distribution model, as well as building new capabilities and exploring new business opportunities.