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Innovation

Innovation

The bank has signed a collaboration agreement with the Legendaryum Metaverse to explore how immersive digital environments could change the remote relationship model both between internal areas and with customers. BBVA has opened a remote meeting room in Legendaryum to analyze the potential of these spaces and how they change the way users relate to each other and help in the design of specific banking services.

The Markets in Cryptoassets (MiCA) Regulation is the EU regulation governing issuance and provision of services related to cryptoassets and stablecoins. Adopted on April 20, 2023, by the European Parliament, MiCA is the first and only legislation of its kind in the world and leads the way for other jurisdictions. MiCA will enter into force at some point between mid-2024 and early 2025.

On this portal, import export companies can access the wide range of solutions that BBVA offers them, such as the international commerce sections from the different local BBVA websites around the world, which help them to streamline these operations. Global Trade Finance also gives the companies access to specialized information that supports them in their international transactions, such as customs paperwork or tenders, with updated data from more than 170 countries.

BBVA acquired more than one million customers in 2022 in Spain, of which just over half -521,802- were through digital channels (web or mobile). This figure represented an increase in BBVA's digital customer acquisition of 13.21 percent compared to 2021, with mobile, with 71.5 percent of total digital acquisition, being the most used channel. For 2023, the bank will continue to promote its digital recruitment strategy through different campaigns focused on rewarding customer loyalty, such as the 'Invite a Friend Plan', among others. For this year, the entity has set itself the goal of revalidating the figures of 2022 and acquiring another half a million digital customers in Spain.

In 2021, seven banks, with BBVA as the only Spanish bank, participated in the launch of Swift Go. There are currently over 600 banks in 120 countries that offer this solution for low-value payments, streamlining the collection of payment for services to cross-border clients for SMEs, and making it easier for individuals to buy online in other countries. 85 percent of the payments made on this service are completed in three minutes or less.

BBVA has announced the roll-out of its BBVA Spark business unit in Colombia. The new unit will offer an end-to-end financial services proposition aimed at entrepreneurs and tech companies at different stages of development. This includes a full range of banking products and services, specialized support and access to the tech industry ecosystem.

The benefits of blockchain technology and tokens, popularly associated with cryptocurrencies, go well beyond the fintech world. The traceability, security, speed and transparency of blockchain, in addition to its relatively lower cost, mean that this technology offers valuable benefits in many aspects of daily life, such as streamlining bureaucratic procedures, monitoring daily habits or giving people tighter control of their digital identity. The report ‘Tokenise Europe 2025,’ in which BBVA took part, discusses the benefits of 'tokenizing' the European economy.