Customer satisfaction and protection
Garanti BBVA interacts with more than 650,000 customers a month with its smart assistant Ugi
Digitization in the banking sector is increasingly taking on different dimensions. Virtual assistants and chatbots have come to life with the support of artificial intelligence technologies. BBVA’s Turkish unit was a pioneer in the country with the launching of Ugi in 2016 and Whatsapp and Facebook Messenger bots a few years later.