Raúl Benito

BBVA in Switzerland has taken another step forward in the digital transformation of private banking with the launch of its new website. The new site, www.bbva.ch, offers customers an innovative navigation experience and adapts to the bank’s evolving activity in the Swiss country.

Switzerland leads the world ranking of the most innovative countries, according to the Global Innovation Index, published annually by Cornell University and the World Intellectual Property Organization (WIPO).