Claudia Castillo Dávila

The digital transformation of the Peruvian banking world has led to a significant increase in new forms of collaborative work within organizations. Aside from technological change, there is a cultural change afoot, as well as a new mindset capable of generating innovative results for the ultimate benefit of the customer. ‘Hackathons’ are a prime example of this trend.

Reality shows that the digital path is the future of global banking. It is obvious that the creation of products and services aimed at a new generation of increasingly sophisticated and demanding consumers from the technological point of view cannot be postponed. These consumers are used to finding products on multiple channels, in real time and with innovative content. In this context, BBVA Continental started a decade ago a process that has been boosted by the new Digital Banking area, which is speeding up the transformation process, seeking to reduce the customer's effort in each interaction and reform the internal processes, making them increasingly flexible and simple.