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Fintech

Fintech

An exceptional user experience and value added features are the keys to differentiating a banking application from its competition. These are the elements that held the most sway when, for the second consecutive year, the consulting firm Forrester chose BBVA's app as the best banking app in the world and gave the Garanti BBVA app in Turkey the best in user experience.

"Hello! Finally, we meet! I have been specifically designed to help you better understand the ins and outs of your daily finances.  I am always available and crunching the numbers is one of my favorite tasks."

This could be the start of a friendship, a virtual friendship, because the virtual assistant is a “bot” enabled in BBVA’s app whose express mission is to better control customer finances. “We call it a  'pseudo-bot’ ... initially resembling conversational interfaces,” explains Sergio Ruiz Navarro, who is responsible for the design/UX of this endearing creature whose mission is to understand if customers do a good job (or not) of managing their money.