"Hello! Finally, we meet! I have been specifically designed to help you better understand the ins and outs of your daily finances. I am always available and crunching the numbers is one of my favorite tasks."
This could be the start of a friendship, a virtual friendship, because the virtual assistant is a “bot” enabled in BBVA’s app whose express mission is to better control customer finances. “We call it a 'pseudo-bot’ ... initially resembling conversational interfaces,” explains Sergio Ruiz Navarro, who is responsible for the design/UX of this endearing creature whose mission is to understand if customers do a good job (or not) of managing their money.