Financial health: a strategic priority for BBVA
Good health in the personal, family and business realms is crucial for managing unforeseen events and achieving future aspirations. BBVA believes that improving financial well-being should be accessible to everyone. Therefore, it has made financial health one of its six strategic priorities. The bank aims to support individuals and companies in their journey toward financial well-being through customized solutions, motivating and empowering them to enhance their peace of mind and security.
BBVA views financial health as a four-step journey, which begins with day-to-day control, continues with savings, then moves onto debt management and reaches completion with planning for the future. Many of the tools to support customers on this journey are offered through BBVA's mobile app, which integrates the power of technology, data, and the expertise of its team.
- Watching day-to-day expenses: Having a financial cushion to handle unforeseen events is essential for financial health. BBVA helps customers set savings goals and provides automatic rules to help achieve these objectives. The aim is to turn saving into a habit.
- Saving: La importancia de contar con un colchón financiero para poder afrontar imprevistos es vital en la salud financiera. BBVA ayuda a los clientes a marcarse metas de ahorro y facilita las reglas automáticas para conseguir cumplir estos objetivos. De esta manera, se persigue convertir el ahorro en un hábito.
- Handling debt: BBVA aims to help customers understand how much they can borrow and which financial product is best suited for their goals. To this end, the bank provides updated information on their debt capacity, the maximum permissible level, and the current status of their debt. This enables clients to determine the limit of responsible and sustainable debt they can reasonably take on.
- Planning: BBVA helps customers plan to meet their goals and live with peace of mind through all stages of life. This includes offering advice on savings and investment products, along with solutions that provide value and insights for better wealth management.