Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.

BBVA has a new tagline: Creating Opportunities. The bank will start using it in February and it will be progressively introduced in all countries, all communications to customers and all of BBVA’s printed and digital materials. BBVA’s new tagline sums up the bank’s purpose, launched a few months ago: “To bring the age of opportunity to everyone”

Following three years of declines, smartphone sales will bounce back this year due to increased security, new functions and improved performance and scheduled updates, according to Accenture’s latest report, Dynamic Digital Consumers. The report was developed for the CES technology and electronics fair in Las Vegas.

The State Lotteries and Gambling Association (SELAE) has announced that the national lottery will pay €630 million in the “El Niño” lottery on January 6th.

The early 1920s were overshadowed by the defeat of the Spanish army in Morocco in 1921. The battle that would become known as the "Disaster of Annual" represented the loss of Spain's dominions in the neighboring African country, and the fallout from the military debacle led to harsh criticism of the political regime, the military establishment and even the King himself.

According to the Ministry of Employment, the number of registered unemployed people fell by 390,534 in 2016 compared to 2015. In December it dropped by 86,849 people, leaving a total of 3,702,974 registered unemployed people. This represents a 9.54% decline year-on-year, and a 2.29% decline in the month of December due to seasonal jobs.

The price of the cyptocurrency bitcoin has increased 125% in 2016, surpassing $1,000 for the first time in three years. BitStamp reports that the digital currency was worth $1,022 last Monday, while CoinMarket reported $1,019. Either price represents bitcoin’s highest point since 2013.

José Ángel Sánchez Asiaín, who stood out as a key figure in banking modernization, passed away on December 31 in Madrid at the age of 87.

According to TrendForce, 50% of smartphones sold in 2017 will include fingerprint recognition features, while 60% will offer NFC short-distance wireless technology.