Branded Content

Building on its current “Your Bank for…” marketing campaign, BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.

A new ad campaign by BBVA USA is sweeping through select markets within the bank’s footprint, in both digital and traditional broadcast channels.

BBVA USA has launched a new ad campaign designed to highlight the bank’s efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.

BBVA USA today launched a new brand campaign focused on encouraging customers to stay home and stay safe by conducting their banking transactions using the bank’s phone and digital channels.

• Building Up: BBVA USA announced its involvement in a new 60-story, multi-use tower in downtown Austin.
• Enhancing Answers: BBVA USA announced that it was one of a few firms to beta test Yext Answers, a new search product for websites.
• Delivering Cheer: The BBVA Foundation teamed with its nonprofit partners to spread holiday joy to families participating in its financial education program.

• Appointments: BBVA USA promotes Dillan Knudson to Houston CEO and Jon Rebello to Austin CEO; the bank also appoints personnel in various business units.
• Entrepreneurship: BBVA USA announces the overall winners for two of the bank’s small business initiatives.
• New Campaign: BBVA USA rolls out its biggest broadcast and digital marketing campaign in a decade.

Nearly six months ago, BBVA subsidiaries around the world dropped their local “last” names becoming known simply as BBVA. The change to a unified global brand was subtle in some geographies, but represented a major change in others.

BBVA USA announced that its biggest broadcast and digital marketing campaign in a decade will be rolling out Friday and will continue through the remainder of the year and into 2020.

An innovative development program for new college graduates in STEM fields (science, technology, engineering, mathematics) is securing high tech talent for the future.

Small businesses have enough on their plate - two-thirds of small businesses fail within their first ten years of existence - when starting their operations. With everything that needs to be done to ensure a solid business plan, who has time to execute a seemingly trivial social media strategy?

A world of opportunities awaits you at BBVA—literally. The bank’s Global Mobility program recently debuted, and U.S. employees with a keen sense of adventure are exploring  opportunities to work overseas. The mobility program is designed strategically to attract and retain talent across the bank’s footprint, which spans 31 countries across four continents, explained Sonia Storer, BBVA USA director of talent acquisition and development.

Business Banking Officer (BBO) Chris Sievers’s relationship with the Colorado bank that would eventually become BBVA began more than 20 years ago when he was in high school, contracting as a handyman for the bank. This May, Sievers celebrates an official 20 years with BBVA and his journey, like many here at the bank, is one of opportunity and internal mobility. He shared how BBVA has fostered his growth and development over the years, from one career-enriching role to the next.

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

BBVA today initiated its new brand strategy and updated logo originally announced in April, beginning the process of replacing tens of thousands of physical logos -- and thousands more digital ones -- with the bank’s new mark. In the U.S., crown signage on high rise buildings in Birmingham, Ala., Denver, Austin, San Antonio, Dallas and Houston unveiled the new logo today, along with four branch locations. Remaining locations will transition to the new brand in the coming months.

BBVA formally presented its new brand identity and logo, following the announcement to employees on the coming change two months ago.

BBVA today announced to its employees that it will unify its brand and launch a new logo across its footprint, as it advances in its efforts to offer its customers the best products and services, in an increasingly digital environment. The Group held a special Live@BBVA event, watched in real time by its almost 126,000 team members, who attended in person or viewed via streaming. The event was co-hosted by BBVA Group Chairman Carlos Torres Vila and BBVA CEO Onur Genç.

AVA Digital Awards recently recognized the BBVA Music Sessions for its “high standard of excellence,” noting the work “serves as a benchmark for the industry.”

The Dallas Creation Center (technically in the Farmers Branch, Tex. suburb) has earned its place as the digital heart and soul of BBVA. Turns out, its diverse workforce and startup attitude are also positioning the team as a leader in innovative engagement, too.

BBVA Compass saw a packed 2018 in terms of sponsorships, headlined by the first professional basketball game to be played in Birmingham, Ala. in 12 years and another trip with one of the best restaurants in the world, among other exciting opportunities for the bank's clients and communities.

Family is thousands of miles away for some BBVA Compass employees and contractors. And around the holidays, this distance is especially felt. So, Pavani Vepuri – BBVA Compass Quality Assurance Analyst who was born and raised in Nandivelugu, Tenali, India – decided to bring a bit of home to Birmingham.

BBVA Compass recently rolled out a new app and online platform that makes it easier for employees at every level to develop their leadership skills.

Whether you’ve just finished school and are beginning your career, or you’re taking inventory of your current career path, it’s important to take steps to take control and direct the course of that path.

Based on a quick online search, you might think building a professional brand is a simple three-step process involving social media of some kind. The fact is, a professional brand is nothing more than a good, old-fashioned reputation. And whether you deliberately created it or not, you already have one.

The clock is ticking down until professional basketball is played in Birmingham, Ala. for the first time in 12 years. With every big event comes a story – and the BBVA Compass Iron City Showdown is no exception.

When BBVA Compass, in tandem with the Colonnade Group and Summit Media, announced the BBVA Compass Iron City Showdown, a pro basketball exhibition game between the Houston Rockets and Memphis Grizzlies to be played in Birmingham, Ala., it emphasized that the game would also focus on community involvement.

In case you hadn’t heard, pro basketball is coming to the city of Birmingham, Ala. for the first time in 12 years, an opportunity created by BBVA Compass and announced officially on May 3 at the Alabama Sports Hall of Fame. The game, to be played on October 2, will be showcased at the BJCC, with family-friendly and community-related events leading up to the big day. With the game only 75 days away, check out a list of things you should know about leading up to tip-off.