Marketing

What better way to demonstrate just how secure the card is than Jaime Bisbal, BBVA's Head of Marketing in Spain, showing his off in the middle of the street? This is the bank's way of introducing Aqua, the new family of bank cards that have no number (PAN) or expiration date printed on them and whose security code (CVV) is dynamic.

Garanti BBVA earned three Stevie awards, the prestigious prize conferred to the most successful enterprises and executives from the international business community.

Building on its current “Your Bank for…” marketing campaign, BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.

A new ad campaign by BBVA USA is sweeping through select markets within the bank’s footprint, in both digital and traditional broadcast channels.

Twelve months ago, BBVA announced the worldwide unification of its brand and logo. A year later, the deployment of the new brand is well-entrenched across the Group’s footprint in both its physical and digital assets.

What does a company bring to society? What role does it play? Why does a brand exist? These questions can be answered in many ways, each answer hinting at the company’s “what for”, the reason that drives it and defines how it engages with society, its purpose.

Garanti BBVA’s 'Instant Insurance at the Branch’ campaign has been recognized with a Bronze Stevie award in the category of ‘Sales Enablement Solutions’. This accolade recognizes the bank’s efforts to develop car loan products and improve customer experience.

BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.

BBVA USA has announced a new three-year marketing agreement with University of Alabama Athletics, continuing as an exclusive sponsor of the Crimson Tide through 2023.

The bank was recognized for its success in eCommerce by the ECHO Awards, which are jointly organized by the leading local research consulting firm, Akademetre, and specialist trade journal, Marketing Türkiey

Nearly six months ago, BBVA subsidiaries around the world dropped their local “last” names becoming known simply as BBVA. The change to a unified global brand was subtle in some geographies, but represented a major change in others.

Small businesses have enough on their plate - two-thirds of small businesses fail within their first ten years of existence - when starting their operations. With everything that needs to be done to ensure a solid business plan, who has time to execute a seemingly trivial social media strategy?

Almost two months after BBVA relaunched and evolved its brand and logo, and initial results show the bank’s customers are delighted with the results.

The Marketing Association of Spain has awarded BBVA its top prize for 2019: the top national marketing award. After five months of analysis and deliberation, the Association recognized BBVA's global marketing strategy, brand reputation and results.

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

Propel Venture Partners, BBVA’s San Francisco based venture capital investment vehicle, has co-led the latest funding round into a business seeking to link up psychology and machine learning.

BBVA Compass saw a packed 2018 in terms of sponsorships, headlined by the first professional basketball game to be played in Birmingham, Ala. in 12 years and another trip with one of the best restaurants in the world, among other exciting opportunities for the bank's clients and communities.

BBVA Compass has launched a series of new commercials in the Birmingham market highlighting the newest functionalities features of the BBVA Compass Mobile Banking App.

The clock is ticking down until professional basketball is played in Birmingham, Ala. for the first time in 12 years. With every big event comes a story – and the BBVA Compass Iron City Showdown is no exception.

When BBVA Compass, in tandem with the Colonnade Group and Summit Media, announced the BBVA Compass Iron City Showdown, a pro basketball exhibition game between the Houston Rockets and Memphis Grizzlies to be played in Birmingham, Ala., it emphasized that the game would also focus on community involvement.

In case you hadn’t heard, pro basketball is coming to the city of Birmingham, Ala. for the first time in 12 years, an opportunity created by BBVA Compass and announced officially on May 3 at the Alabama Sports Hall of Fame. The game, to be played on October 2, will be showcased at the BJCC, with family-friendly and community-related events leading up to the big day. With the game only 75 days away, check out a list of things you should know about leading up to tip-off.

The 2018 BBVA Compass Dynamo Charities Cup will benefit the KIPP Opportunity Campus, BBVA Compass and the Dynamo announced this afternoon.

Los Angeles-based food blogger, author and home cook Veronica Hendrix was announced last week as the winner of the BBVA Compass Student Chef Experience Sweepstakes, getting a rare opportunity for a hands-on training with a top culinary mind at the All-Star Chef Classic last weekend at L.A. LIVE.