Design

The World Brand Design Society's (WBDS) Global In-house Design Ranking showcases the most acclaimed teams in corporate and consumer brand design.

Diversity should not merely be a passing trend, but a fair way to perceive the world on a daily basis. Companies and startups must design their products and services without leaving anyone behind, taking into account all ages, body types and abilities.

BBVA is the first bank to receive a special mention in the design category during Spain's National Innovation and Design Awards (Premios Nacionales de Innovación y de Diseño), organized by the Ministry of Science and Innovation. The award was presented by the King and Queen of Spain in Granada.

BBVA USA today announced the opening of 11 new branches across five Texas markets, marking a major milestone in an endeavor first announced in June 2020.

The branches, opened in early May, feature updated branch models aligned with the bank’s vision of integrating both a digital and face-to-face branch banking experience for customers. The bank’s new set of branches can be found in the Houston, Austin, San Antonio, Fort Worth and Dallas markets.

Garanti BBVA Mobile’s innovations and benefits have earned the bank an iF Design Award, one of the most prestigious in the world of design.

BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.

BBVA has been a pioneer in its commitment to talented young designers with the launch of its training and recruitment program. One of the architects of the program, Elena Herbosa, the Head of Talent Acquisition for Design at BBVA, explains the bank’s experience building one of the industry’s top design teams and how she sees the future of the profession in the banking sector.

Almost two months after BBVA relaunched and evolved its brand and logo, and initial results show the bank’s customers are delighted with the results.

Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business - and swapping out tens of thousands of physical and digital logos in the process - letting only a few people in on the secret is never going to be enough.

BBVA formally presented its new brand identity and logo, following the announcement to employees on the coming change two months ago.

Designers around the world working for the BBVA Group now have a pioneering new tool at their disposal. The platform allows designers to reuse parts in order to create homogenous digital banking experiences across all of the countries where the bank has a presence. BBVA, with presence in 30 countries, is the first bank to launch a platform like this on such an international scale and in multiple continents.

When it comes to designing customer interaction with online services – whether from a GPS navigator or through a mobile banking app – it is more and more common to design automated features that anticipate customer issues.

BBVA’s online digital acquisition for corporate customers is not only simple and convenient, but also presents an attractive design. This service was recognized at the 2018 Ibero-American Design Biennial with an award in the ‘Service Design’; category. The design team set out to emulate a real-life exchange with the customer through a digital interface, mimicking the tone and approach that an agent would typically use when tending to a potential customer.

Salvador Valle is head of user experience at BBVA Next Technologies, where he researches on new interaction models. In this article, he explains some basic concepts to get started in the world of visual thinking, and making the most of these sketching techniques to explain and disseminate ideas.

Marga Barrera, Global Head of Design and UX (User Experience) at BBVA, speaks with Spain's leading business newspaper, “Expansión” about her role and the effort her team is making to transform the bank into a digital business that delivers value-added products to its customers every quarter. "Design is a profession on the rise, that will have a lot of influence in the coming years.” states Barrera who emphasizes that in the current climate where companies are competing for talent with big firms like Microsoft, a commitment to design is essential.

The ‘Design Ambassadors’ program, which has already reached its first milestone on a global level, was set up with the idea of creating hybrid employee profiles capable of applying the principles of design thinking in BBVA’s different business areas worldwide.

Across BBVA design thinking is now firmly entrenched into the core of the bank and is seen throughout the way it operates and does business.

Four members of BBVA’s design team were invited to participate in Interaction18, the biggest technology and design event in France, to explain how design contributes to organizational change.

BBVA enters the list of the world’s Top 25 banking brands published by The Banker (FT Group).

Service design is a strategic element in BBVA’s approach to understanding and satisfying customers’ needs at a time of great challenges for the banking industry. This year, a member of BBVA´s design team will give classes at two Spanish academic institutions, to share his knowledge with future professionals.

BBVA has revealed how a redesign of its award winning mobile app has led to astonishing results in its sales figures.

Madrid hosted last week the Service Design Global Conference (SDGC17), a leading event in the world of service design that pays special attention to how this discipline is changing the world of banking. BBVA took part in one of the sessions to explain how design is, without a doubt, a key element in the success of its financial products and in satisfying customer needs at a time of great challenges for banking.

One of the recurrent themes at this year's BBVA Open Summit was the importance of customer centricity. A great example of this was the panel session featuring BBVA’s Global Head of Marketing, Design and Responsible Business, Rob Brown and 11:FS Co-Founder Jason Bates.

Design is a critical element to customer loyalty and getting it right is a key differentiator in business.

Spain’s capital will for the first time host the Service Design Global Conference (SDGC17), the leading event in service design.

The rapid pace of development witnessed in 21st century civilization has turned many a world upside down. Disruptive products, services and technologies continue to manifest at an almost unfollowable rate, while societies and markets exhibit increasing magnitudes of complexity.

The BBVA Innovation Centre hosts a new edition of “Design Wednesday”. In it, experts address the role of design in customer interactions with products and services.