TCR Communication

Putting up a new calendar and starting a new year means taking stock of past achievements and setting new goals. In the area of Responsible Banking, BBVA is ready to take on new challenges, in order to continue making strides in responsible financing, digital transformation, human rights and other important areas.

The TCR principles are the foundation of the roadmap BBVA wants to follow to achieve its goal of becoming the leading bank in transparency, clarity and responsibility. Still, there’s a long road ahead, one that requires work on two essential levels: traditional and digital banking.

A proposed new law would require Spanish companies to increase the non-financial information in their management reports and expand content on corporate governance in their annual reports. The bill aims to measure, supervise and manage companies’ performance and their impact on society and the environment.

June 5 is World Environment Day, a UN initiative to raise awareness about the need to take care of the planet. BBVA will illuminate some of its most emblematic buildings in green as a gesture to signify its commitment to this cause.

Latin America is not very keen on, or good at saving, says a new publication by the Inter-American Development Bank (IDB). The solution would be to promote financial education and build a culture based on improving saving habits among Latin Americans.

“Plain language entails putting readers first: discovering what they want to know, what information they need and helping them meet their goals. The goal is for readers to be able to understand a document written in plain language the first time they read it. But plain language doesn’t only have to do with language: it also includes the design, layout and mucho more.”

International Plain Language Federation

BBVA Compass debuted its new website last month, with a look and feel that showcases the bank’s focus on transparent communications that empower its clients and on making its information and services accessible to everyone.

Communication involves the sending and receiving of a message, yet it is hardly ever that simple. Problems can arise if the message is not understood, its meaning is distorted, or even worse, it leads to mistrust.

BBVA CEO Carlos Torres Vila said today that the sustainability of the banking business model in the current context of negative interest rates requires a change: To leave behind a money-centric infrastructure, based on revenues generated by interests, and develop a banking model that seeks to make a bigger difference in customers' lives. Speaking during BBVA’s Q1 2016 results presentation, Carlos Torres Vila expressed his conviction that “the more we are capable of offering a distinctive value, the more satisfied customers will be and the more viable and sustainable our business model will be.”

The transparency report on the Fiscal Responsibility of Companies in the Ibex 35 compiled by Fundación Compromiso y Transparencia has awarded BBVA second place in the ranking of companies that best inform on their fiscal responsibility. This excellent result is thanks to the bank’s efforts to comply with the transparency indicators and improve their information in this area.

At BBVA we have moved a step further in integrating our corporate information, with the publication of the BBVA report in 2015. Thus, after 13 Corporate Responsibility reports, for the first time all of the Group’s non-financial information has been published alongside the financial data, in one document.

BBVA represents a benchmark in terms of transparency and clarity in the main markets where it operates. It further intends to position itself as a long-term industry leader in the field. Its roadmap is focused on creating a satisfactory customer experience, helping clients to make informed decisions with regard to their finances. The aim is to drive customer trust, their willingness to recommend BBVA and the bank’s reputation.

The world of business resorts to a series of ratios - Return on Assets (ROA), Return on Equity (ROE), Return on Investment (ROI) or Risk-Adjusted Return (RAR) – to gauge a company’s profitability and activity.

We at BBVA strive to help our company achieve the best results. But besides what and how much we achieve, we worry about how those results are achieved. That is why we also talk about principle-adjusted return, one of the levers on which we have built our distinctive banking model, which we call responsible banking.

The key for a financial institution to survive in such a rapidly changing environment is to abide by ethics, according to BBVA Executive Director José Manuel Gónzalez-Páramo. In a conference on Companies and Public Goods held by the University of Navarra’s Entrerprise and Humanism Institute, José Manuel González-Páramo emphasized that “ethics is the keystone of the banking sector”.

The measurement of the Corporate Social Responsibility (CSR) initiatives and programs is acquiring an increasing relevance in companies. For the last four years, BBVA has been using the rsc2 methodology, proposed by McKinsey and developed in Spain with the Seres Foundation, to measure the social and financial impact of its actions in this field. The results of applying this methodology is revealing very valuable information to better manage these actions and contribute to them really being sustainable.

The Board of Directors of BBVA named Carlos Torres Vila president & COO at a meeting held today in Madrid, replacing Ángel Cano. The Board also approved a new organizational structure that puts digital transformation at the center of the strategy to accelerate its execution, while creating a function with the sole mission of managing the countries’ networks and operations to enhance results.