Advertising

A new ad campaign by BBVA USA is sweeping through select markets within the bank’s footprint, in both digital and traditional broadcast channels.

BBVA USA has launched a new ad campaign designed to highlight the bank’s efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.

Economies around the world have never experienced a halt in activity as drastic as the current economic standstill caused by COVID-19. The new normality, as the experts have coined it, has brought with it a feeling of global fellowship in which all countries are fighting together to overcome this difficult experience.

BBVA USA has announced a new three-year marketing agreement with University of Alabama Athletics, continuing as an exclusive sponsor of the Crimson Tide through 2023.

Garanti Bank, official sponsor of Turkish basketball for more than 17 years, has launched an advertising campaign to support the Turkish national basketball teams, facing the wheelchair basketball world championships that will take place in Hamburg (Germany) from August 16 to 26.

Advertising will experience stable growth in the next five years, developing toward a more digital and mobile business, touched by fewer hands.

“Social commerce”–on line sales driven by social networks–is growing 24% annually and already accounts for 6.5 billion dollars. For branding purposes, it is fundamental to understand the specifics of each network.

BBVA enters the list of the world’s Top 25 banking brands published by The Banker (FT Group).

Christmas and New Year’s are coming and with them, new resolutions and new dreams.  BBVA wants to celebrate these holidays by recalling that opportunities are within everyone’s reach, in line with the company’s corporate purpose: “To bring the age of opportunity to everyone. "

“The path is made by walking,” said the great poet Antonio Machado. In the case of BBVA, the path has more than 160 years of history, starting with the bank´s foundation and today, it has reached a turning point. The new BBVA is a global financial group leading the transformation of the banking industry worldwide, putting all the new opportunities within everyone´s reach.

Brands are hiring influencers to reach out the masses. Companies are paying dizzying sums of money for a picture. They say the investment is worth it. However, trusting communications to people outside an organization entails risks.

Volume, velocity, variety, veracity and value are the five keys to making big data a huge business.

Fulfilling one’s dreams is a great goal and is something that is always present in everything BBVA does. So much so that “Adelante por los sueños que aún nos quedan (Onwards for the dreams that we still have)” is a line in the lyrics of the corporate tune that BBVA adopted 10 years ago and that it is now leaving behind to take a leap forward with his new sonic DNA How we dream, which have a common denominator: dreams.

Driving into San Antonio, familiar landmarks dot the downtown skyline, including the famed Alamodome and the needle-like Tower of Americas.

Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.

Renowned marketing expert Ken Segall says that Steve Jobs’ legacy comes down to simplicity – a quality that stands out in an overly complex world.

Five hundred million tweets a day is an enormous amount of information and data. How does Twitter manage all of this? What data do they have and how can they be used?

Communication involves the sending and receiving of a message, yet it is hardly ever that simple. Problems can arise if the message is not understood, its meaning is distorted, or even worse, it leads to mistrust.

For those of us watching from the shore, surfing seems like nothing more than a hobby, but it’s so much more than that. It’s a passion that has won the hearts of people around the world. Pure adrenaline. But it’s also a sport that requires motivation, patience and a lot of sacrifice.