Communication,marketing and advertising

The World Brand Design Society's (WBDS) Global In-house Design Ranking showcases the most acclaimed teams in corporate and consumer brand design.

Garanti BBVA was named ‘Turkey's Best SME Bank’ by international publication Global Finance. The evaluation was based on data provided by banks in this business segment, with an in-depth analysis of available products and services, and inputs from industry professionals, managers, technology experts and independent research.

Artificial intelligence, machine learning and big data are transforming the traditional application of tech in the world of marketing. With these tools, startups and SMEs are able to reach a more specific audience for their products at a lower cost than traditional advertising.

BBVA USA CIO Kevin McMahon has been selected as a finalist for the 2021 ORBIE Alabama CIO of the Year Award in the “Large Enterprise” category, which recognizes the top CIOs from several cities and regions across the country affiliated with the Inspire CIO Leadership Network.

Falsehood, lie, fallacy, insidiousness, post-truth. There are a multitude of synonyms to refer to the term that continues to fill social networks and the media: ‘fake news’.

What does a company bring to society? What role does it play? Why does a brand exist? These questions can be answered in many ways, each answer hinting at the company’s “what for”, the reason that drives it and defines how it engages with society, its purpose.

BBVA USA today launched a new brand campaign focused on encouraging customers to stay home and stay safe by conducting their banking transactions using the bank’s phone and digital channels.

YouTube started publishing its Ads Leaderboard list in 2017, to showcase the best performing and impactful advertising campaigns on its channels. The streaming giant has just released the list of ads that garnered the best results in Turkey in 2019, and, once again, Garanti BBVA’s campaigns rank high on list. The list is drawn up based on a number of factors, including the number of organic and paid plays, viewing time and the full playthrough ratio of each ad.

BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.

The bank was recognized for its success in eCommerce by the ECHO Awards, which are jointly organized by the leading local research consulting firm, Akademetre, and specialist trade journal, Marketing Türkiey

Garanti BBVA is the industry leader in Turkey with its innovative retail banking products and services. As such, it was recognized as the Best Retail Bank in Turkey for the fifth year in a row by ‘World Finance,’ the internationally respected publication covering the global economy.

Almost two months after BBVA relaunched and evolved its brand and logo, and initial results show the bank’s customers are delighted with the results.

As part of its digital transformation strategy, the BBVA Group recently introduced a new brand identity and logo that will be used in all countries where the bank has a presence.

Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business - and swapping out tens of thousands of physical and digital logos in the process - letting only a few people in on the secret is never going to be enough.

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.

A company like BBVA has many stories to tell, and the objective is always to find a way to share our stories with as many people as possible. This is why we have been developing a voice content strategy linked to podcast programming for more than a year.

Garanti Bank has been supporting music for over 20 years now, uniting fans with internationally renowned artists. In addition to the Istanbul Jazz Festival, which will feature over 250 artists this July, the Turkish bank has also supported more than 1,500 concerts including big names like Travis, Nick Cave, Sting, Bjork, Marcus Miller, Joss Stone, Nouvelle Vague, Stacey Kent, Tony Allen, Madeleine Peyroux and Roger Waters. In the next few months, it will bring fans two more stars through its concert series: Courtney Barnett and Balthazar.

BBVA Compass’s brand mission of creating opportunities came to life in 2017 with multiple initiatives, including a super start to the year, a summer filled with giving, and a special event for Birmingham high school students.

BBVA enters the list of the world’s Top 25 banking brands published by The Banker (FT Group).

BBVA-owned content be available through a number of channels, including iVoox, Apple podcasts, bbva.com and BBVA's social media profiles. BBVA's first proposal for the new channel is Blink, a weekly program offering practical information on personal finance, fintech solutions, work methodologies and tips to help users make the best financial decisions.

A bright new year dawned for BBVA Compass in 2017 with the January installation of a new President and CEO and the debut of a new global tagline - Creating Opportunities - that would become the theme for the bank’s activities throughout the year.

Christmas and New Year’s are coming and with them, new resolutions and new dreams.  BBVA wants to celebrate these holidays by recalling that opportunities are within everyone’s reach, in line with the company’s corporate purpose: “To bring the age of opportunity to everyone. "

In April 2010, when smartphone penetration was still very low in Argentina, BBVA Francés launched an innovative communication channel to be closer to its customers. FrancésGo was the first mobile channel in the financial sector. It allowed customers to obtain information about BBVA Francés card promotions by text message (SMS that all types of devices could receive), segmented by area, type and brand. At the time, customers had to send the word “GO” to a four-digit number. And that's how it all started.