BBVA's transformation, embodied in its logo
Creating Opportunities. This is the BBVA motto and the strategy behind the Group's rebranding. Launched across the bank’s footprint, the new logo is the "physical and tangible" element that represents – both internally and externally – the transformation undertaken by the Group.
The BBVA brand surprises, disrupts, innovates; it is digital and futuristic, and this is what it wants to transmit each time and everywhere it has contact with its customers. The new identity once again demonstrates the internal change BBVA has been undergoing, and now it is reflected externally, not only with its new logo, but also with all the products and services the bank has placed at its customers’ fingertips.
With a multidisciplinary team, comprised of designers from all over the world, this new image represents the positive disruption and change that BBVA wants to deliver to its customers. It is not merely a logo, rather it forms part of a broader narrative, a context of transformation that BBVA's customers have already begun to experience thanks to the products and services the bank has provided.