BBVA’s journey to become a digital data-driven bank

In 2007 BBVA set off on its transformation journey with the aim of servicing customers through digital channels, making DIY capabilities the cornerstone of our strategy. As a result we achieved exponential trends in sales through digital channels, while customer experience was improved. Now, the bank is immersed in a new stage, focusing on growing our customer base, leveraging on our digital channels and those of third parties. Moreover, it already faces the next challenge: provide proactive and personalized advice to our clients, supported by technology and data.