BBVADesign

In the last six years, BBVA’s original team of less than ten designers has bloomed into a community of more than 500. This year the bank earned a special mention at the Spanish National Design Awards. In the meantime, design became a strategic driver of its transformation process, allowing customers to play a leading role by determining the design of its products. BBVA is facing the future trying to scale up its products by globally with efficiency, integrating data into design and exploring new user experience features, such as voice-enabled navigation.

Garanti BBVA Mobile’s innovations and benefits have earned the bank an iF Design Award, one of the most prestigious in the world of design.

The Spanish Ministry of Science and Innovation has awarded BBVA the Special Mention in Design, in the Company category, of the Spanish Innovation and Design Awards 2020. The jury has chosen BBVA for "its ability to build solid bridges between traditional business areas and the world of strategic design."

Advances in artificial intelligence and mobile technology have led many banks to consider using virtual assistants to provide their customers with personal and portable financial managers. In this article, BBVA design manager, Julián García Ruiz, describes the challenge BBVA undertook and the path that led to the creation of the bank’s virtual assistant, Blue.

Rob Brown, BBVA’s Chief Marketing Officer and head of Design and Responsible Business, shares his experience on working remotely during the redesign of BBVA's brand last year. He explains how telework can help enable a global mindset, and how the most important element is to always stay connected as a team.

Almost two months after BBVA relaunched and evolved its brand and logo, and initial results show the bank’s customers are delighted with the results.

As part of its digital transformation strategy, the BBVA Group recently introduced a new brand identity and logo that will be used in all countries where the bank has a presence.

BBVA is at a pivotal point of digital transformation bringing the age of opportunity to everyone. This deserves an identity that reflects our commitment to innovation, our unified position in the marketplace, and the promise we offer to our customers.

Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business - and swapping out tens of thousands of physical and digital logos in the process - letting only a few people in on the secret is never going to be enough.

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.