Blue BBVA

Advances in artificial intelligence and mobile technology have led many banks to consider using virtual assistants to provide their customers with personal and portable financial managers. In this article, BBVA design manager, Julián García Ruiz, describes the challenge BBVA undertook and the path that led to the creation of the bank’s virtual assistant, Blue.

3,000 onsite and online participants, 23 countries, and the determination to change the reality that surrounds us; those were the credentials of the second edition of Blue BBVA Challenge, which focused on finding solutions for tomorrow’s cities.

Since 1984, the non-profit organization TED (Technology, Entertainment, Design) has disseminated knowledge in an accessible and attractive way for spectators through chats around the planet. TedxMadrid is part of this movement with the sponsorship of Blue BBVA.