Armando Reyna

The nearshoring trend for Mexico has generated an interesting debate with different stances and views on the subject... some based on hard evidence and others built on assumptions. So what is the real story in Mexico when it comes to nearshoring? How real are the benefits? Are there any nasty side effects?

BBVA Bancomer is the first bank in Mexico to use artificial intelligence integrated with WhatsApp’s technology. Its virtual assistant facilitates the bank's communication with both customers and non-customer users, answering questions about branch location, how to open an account, and suggestions on how to use the bank's digital services.