Teresa Andrés Blanco

What better way to demonstrate just how secure the card is than Jaime Bisbal, BBVA's Head of Marketing in Spain, showing his off in the middle of the street? This is the bank's way of introducing Aqua, the new family of bank cards that have no number (PAN) or expiration date printed on them and whose security code (CVV) is dynamic.

BBVA in Spain’s mobile banking app adds an average of 60 new features every year. Users especially appreciated the ability to manage their finances on the app during the lockdown. They also value the channel’s speed - the app opens in just two seconds - and how easy it is to use.  Bank customers gave the app a score of 4.7 on Google - the highest in the industry and close to the maximum score of 5. The app reached this score after the outbreak of the pandemic, when it became and essential tool.

Each year the International Day Against Breast Cancer is celebrated on October 19. This date serves as a reminder of society’s commitment to fight the most malignant tumor that most frequently strikes the female population. BBVA supports this cause and has launched its “Bonds that Unite” campaign, allowing customers to make donations to the Spanish Association Against Cancer via Bizum. As an additional gesture of solidarity, the bank will illuminate a pink rose on its headquarter buildings in Madrid, Mexico City, and Lima.

Agile methodologies are increasingly sparking interest among those companies that are strongly committed to transformation. Learning about the newest trends and sharing experiences are the focus of meetings BBVA has organized with companies representing a wide array of domains. These organizations, if not already “agilely” structured, aim to be in the near future. Recently, Amadeus, a technology solution provider for the travel industry, visited BBVA’s headquarters to collaborate with the bank's Agile Discipline in order to tackle the challenges of the new model both companies follow.

The Marketing Association of Spain has awarded BBVA its top prize for 2019: the top national marketing award. After five months of analysis and deliberation, the Association recognized BBVA's global marketing strategy, brand reputation and results.