Carlos Pérez

The repercussions of climate change and the ensuing environmental commitment made by governments, the business community, and society as a whole have produced an onslaught of various terms that amount to a full glossary bound by sustainability. Carbon footprint is one of these terms.

BBVA is a global brand. BBVA’s purpose is to “bring the age of opportunity to everyone.” And today, opportunities lie in the digital world.  And this is where we strive, trying to tell the best stories about our journey. That is why we’re reinventing ourselves and introducing the new bbva.com

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The world of finance is in the midst of a revolution thanks to the technological breakthroughs in fields such as big data and blockchain, among others. The booming ecosystem of financial technology startups, the so called fintechs, is changing the financial industry’s mindset and the way it approaches new customers.

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That technology can reach almost anywhere is a half-truth. A festival where people dress in white, wearing red bandanas tied around their necks, holding rolled-up newspapers in their hands, doesn’t sound quite like the ideal breeding ground for technology innovation. But, however, technology has made its way deep into the heart of celebration, far deeper than what one could guess at first glance. Now that the txupinazo, the inaugural rocket launch, is just a few hours away, maybe it is the right time to take a look at the techies side of Pamplona and the Sanfermines, the running of the bulls.