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Basketball Updated: 18 Dec 2017

The All Stars Festival of the 12 Giant Men Basketball Academies (12 DABO) was held for the 14th time
Nihan Güleç
Zeynep Çömez
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BBVA world

Garanti supports the National Basketball Teams of Turkey

Garanti supports basketball in a wide range of categories, from national senior teams to national youth teams and from academies to wheelchair basketball. With the brands 12 Giant Men (National Men’s Basketball Team), Pixies of the Court (National Women’s Basketball Team), 12 Brave Hearts (National Men’s Wheel Chair Basketball Team) and 12 Magical Wrists (National Women’s Wheel Chair Basketball Team),  Garanti has added to the culture of Turkish basketball.

2001 was a significant year for Turkish Basketball. The European Basketball Championship hosted by Turkey was becoming more and more popular as the Turkish National Basketball Team “12 Giant Men” were getting to the finals.

There was an important question that came into minds in those days: “How to create an awareness among youth to basketball?”. The answer to this question was;  to create the awareness with the heroes  like 12 Giant Men.

“12 Giant Men” set a role model for many young children that dreamed to be successful  basketball players in the future. However, the tournament lasted only for two weeks and its effects could only be temporary. The will and the potentials had to be processed in its aftermath.

And Garanti, as being a bank which highlights  basketball love at the core of its sponsorship, created a brand new project in 2002. That was how 12 Giant Men Basketball Academies (12 DABO) story started.

Today there are  coaches, who started as young basketball players at 12 DABO,  now training new generations"

The 12 DABO project was initiated with the inspiration driven from the 12 Giant Men, aiming that the basketball culture  should be adopted by larger audiences and popularized.

The project is targeting to introduce basketball to children across the nation from early ages and make them love basketball and grow up within the culture of sports.

Basketball

Garanti has reached 25 million people with its new campaign for Turkish National Basketball Team

In 2001, Turkey hosted Men’s European Basketball Championship which was a significant breakthrough in turkish basketball. The same year was also important for Garanti as of being the new partner of Turkish Basketball Federation. Garanti created a huge marketing campaign for the national team with the name '12 Giant Men' which became the team’s official name which is still being used today by not just Garanti itself but also by the federation, press and the whole country.

12 DABO offers a variety of curricula for students in winter and summer seasons aside from all other activities and also extends equally towards the 81 provinces of Turkey, welcoming young performers of sports from all around the nation. The ‘12 DABO All Star Festival’ is a peerless opportunity for these young people to get to know each other and learn about both competition and friendship.

This year, “The All Star Festival of the 12 Giant Men Basketball Academies (12 DABO)” was held for the 14th time in Ankara, on 17-19 November.

The project succeeds in getting in touch with around four thousand children every year. Today there are  coaches, who started as young basketball players at 12 DABO,  now training new generations.